Axiom translates raw attendance data into actionable retention lists. Identify at-risk members before they disengage, allowing your team to intervene while revenue is still recoverable.
Average recoverable revenue identified per club through early-stage behavioural intervention.
In the fitness industry, cancellation is the final stage of a long process. By the time a member cancels their direct debit, they have usually been "psychologically churned" for weeks or even months.
Traditional management software provides lagging indicators—telling you who left yesterday, rather than who is wavering today. This reactive approach forces staff to chase "lost causes" rather than nurturing members who are just starting to slip away.
Axiom shifts the focus from recovery to prevention. We monitor the subtle "digital breadcrumbs" members leave behind, surfacing high-risk individuals based on shifting attendance velocity and engagement patterns.
Our platform provides your front-of-house team with a prioritised "intervene" list daily. You aren't just seeing that someone is absent; you're seeing the probability that they won't return without a nudge.
We don't just use "AI" as a buzzword. Our platform uses predictive modelling to find the patterns that humans often miss.
We securely ingest anonymised historical data from your CRM. Our system looks at years of successful and unsuccessful member journeys to learn what "good" looks like for your specific club.
Our algorithms identify non-linear triggers, subtle changes in visit frequency, time of day shifts, or seasonal dips that statistically correlate with a high probability of future churn.
Not all churn is equal. We cross reference risk probability with member lifetime value, ensuring your team focuses their limited time on the interventions that protect the most revenue.
See how we visualise churn risk and revenue opportunity. Enter your email below to receive access to our sandboxed demo environment.